Moving beyond tokenism and stereotypes in Indian advertising | WARC | The Feed
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Moving beyond tokenism and stereotypes in Indian advertising
For diversity to thrive, there must be inclusion and Indian advertising is guilty of overlooking this truth; Astha Sirpaul, associate vice president - insights and planning, and Satish Krishnamurthy, chief strategy officer at advertising agency TBWA, provide insights into inclusive brand marketing and how they can help fulfil advertising’s purpose in India.
Why it matters
While some brands and marketers pay lip service to the idea of inclusion but others make a difference, it is necessary to learn about practices that must be avoided from one and practices that must be instilled and promoted from the other.
Takeaways
- Authenticity is...
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