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23 November 2021
Moving beyond tokenism and stereotypes in Indian advertising
Brand purposeDiversity & portrayal in advertisingIndia
For diversity to thrive, there must be inclusion and Indian advertising is guilty of overlooking this truth; Astha Sirpaul, associate vice president - insights and planning, and Satish Krishnamurthy, chief strategy officer at advertising agency TBWA, provide insights into inclusive brand marketing and how they can help fulfil advertising’s purpose in India.