The majority of consumers do not know what the metaverse is but are still interested in taking part, according to a survey across nine markets by GWI.

Why it matters

The metaverse has been one of the most talked about concepts of 2022, but less attention has been given to whether people are actually interested. While this latest research shows that most people do not know what the metaverse is, one-half (51%) said they are at least interested in participating.

Takeaways

• Just 37% of people said they are aware of the term 'metaverse' and know what it is....