A majority of adults say it is likely they will spend more money online than in stores this year as e-commerce maintains its strong growth, according to data across 31 markets from Ipsos.

Why it matters

As consumers shift their spending online, traditional retailers, e-commerce platforms and social media are all battling to attract audiences. Shopping experiences that are more immersive and interactive could now be a key strategy for standing out and attracting these consumers.

For brands, higher levels of competition means advertising on major e-commerce platforms is increasingly a requirementfor success....