More than half of Twitch, Snapchat and TikTok users are aged between 18 and 24, according to a survey of United States adults aged 18+ by audience analytics company Shareablee.

Why it matters

Social demographics vary significantly across different platforms and marketers need to tailor their content and approach accordingly. Original and creative content that builds visibility and discovery is expected to be a key area of focus for brands targeting younger audiences, but how this will look across different platforms will vary.

Takeaways