More than half of consumers use online review sites | WARC | The Feed
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More than half of consumers use online review sites
More than half of GB and US consumers trust crowd-sourced review platforms such as Google Reviews and Trustpilot and at least half have used one in the past year, according to a consumer survey from YouGov.
Why it matters
Online reviews can impact a brand’s image considerably, with the first reviews having a lasting impact of up to three years. With at least half of American and British consumers using an online review site in the past year, having a clear strategy of response is fundamental.
Takeaways
- Two in five (41%) US consumers and one in five (22%)...
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