More inspiration needed, says Pinterest | WARC | The Feed

Much online content remains basic and uninspiring, Pinterest’s Tim Woollias believes, with retailers and product brands needing to work far harder to stimulate consumers in formative moments.

Why it matters

Social media firms are rushing headlong into e-commerce with user experience a secondary consideration. Pinterest, proponent of a gentler, more ‘positive’ form of social networking, is striving to find a way of maintaining UX while at the same time monetising through shoppable media.

Takeaways