More connected TVs open new AVOD options | WARC | The Feed

Linear viewing is up across Europe, driving adoption of CTV services as high-reach, shared viewing delivers new ad possibilities. 

Why it matters

Rumours of mobile’s total primacy over the media savannah appear greatly overblown in the light of a pandemic that kept people at home, viewing long-form content with their families and spurring the adoption of connected TV services that open up new advertising possibilities.

Takeaways