Home The Feed
Your selections:

More connected TVs open new AVOD options | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

More connected TVs open new AVOD options
07 July 2021
More connected TVs open new AVOD options
Digital media consumption Video on demand TV & Connected TV audiences

Linear viewing is up across Europe, driving adoption of CTV services as high-reach, shared viewing delivers new ad possibilities. 

Why it matters

Rumours of mobile’s total primacy over the media savannah appear greatly overblown in the light of a pandemic that kept people at home, viewing long-form content with their families and spurring the adoption of connected TV services that open up new advertising possibilities.

Takeaways

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in