More connected TVs open new AVOD options | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
More connected TVs open new AVOD options
Linear viewing is up across Europe, driving adoption of CTV services as high-reach, shared viewing delivers new ad possibilities.
Why it matters
Rumours of mobile’s total primacy over the media savannah appear greatly overblown in the light of a pandemic that kept people at home, viewing long-form content with their families and spurring the adoption of connected TV services that open up new advertising possibilities.
Takeaways
- Shared viewing has grown by 30% over the pandemic, compared to solo viewing’s 13% growth.
- Across the EU (plus the UK) 50% of the population is watching TV with some sort of connected equipment....
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content