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07 July 2021
More connected TVs open new AVOD options
Digital media consumptionVideo on demandTV & Connected TV audiences
Linear viewing is up across Europe, driving adoption of CTV services as high-reach, shared viewing delivers new ad possibilities.
Why it matters
Rumours of mobile’s total primacy over the media savannah appear greatly overblown in the light of a pandemic that kept people at home, viewing long-form content with their families and spurring the adoption of connected TV services that open up new advertising possibilities.