Moldy Whopper: How Burger King broke the internet | WARC | The Feed

To break out of category tropes and truly catch consumer attention, brands must embrace creativity and not be afraid to take risks. For Burger King, that campaign was Moldy Whopper. 

The work was the realisation of many years spent improving the brand’s food quality, according to Fernando Machado, Burger King’s Chief Marketing Officer.

The idea