Sustainability-minded transport options such as electric cars are moving beyond early adopter audiences to early majority adoption, indicating acceptance and future demand from a far broader mainstream audience in 2022.

Why it matters

The automotive category is at the front line of new consumer demands on sustainability and technology. Based on current trends and policies, the number of electric vehicles (EVs), including cars, vans, heavy trucks and buses, is projected to reach 145 million by 2030. 

According to media company Engine Group’s Adam Fulford, customers are feeling pressure to go green more than ever in the automotive category...