You didn’t return any results. Please clear your filters.
16 December 2020
Mobile phones rule as APAC goes Christmas shopping
E-commerce & mobile retailAsia (general region)
Shoppers in Asia-Pacific have made the switch to online shopping this festive season, with smartphones by far the most popular means of carrying out purchases, finds the Holiday Shopping Survey from Adcolony.
Indonesia (94%), the Philippines (93%) and Thailand (91%) have the highest share of shoppers preferring to shop via their phones, while more than half of consumers in Japan (71%), Malaysia (81%), Singapore (67%), and Australia (54%), also said they prefer buying on their phones.
More than 82% of shoppers in APAC say they prefer ordering online to avoid physical contact and to contain the spread of COVID-19.
At least 52% of consumers in Australia, Malaysia, the Philippines, Thailand, and Indonesia said an easy payment process mattered most when shopping on a mobile device.
Increasingly savvy consumers are planning ahead and researching more online before buying. On average, 57% of shoppers in the region said they’d research the best price for a product, and 55% said they’d check product reviews.