Mobile marketers in Vietnam reach for QR codes | WARC | The Feed
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Mobile marketers in Vietnam reach for QR codes
Over half of Vietnamese marketing professionals are using QR codes in their marketing in 2021, finds a new report from WARC and the Mobile Marketing Association (MMA).
Why it matters
Mobile was one of the most resilient channels during the pandemic and growing use of social media, combined with increased e-commerce, has driven innovations in m-commerce. Furthermore, ‘touchless tech,’ like QR codes or voice, has become more relevant during the pandemic and is expected to be seen more in the future, bringing new opportunities for marketers.
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