Mobile gaming investment intensified in 2020 | WARC | The Feed
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Mobile gaming investment intensified in 2020
Mobile gaming bucked the downturn in advertising budgets last year and accelerated its advertising revenue growth, according to data from game development company Unity.
Why it matters
Gaming audiences grew rapidly last year as a result of stay-at-home orders and advertisers responded with higher levels of investment at a time when budgets were under pressure.
Some brands have been hesitant, though. WARC's survey of over 1,000 marketers finds that 40% of brands don't plan to advertise across gaming formats in 2021.
Takeaways
- In eight of the 15 game categories analysed, growth rates for mobile ad revenue more than...
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