Home The Feed
Your selections:

Millennials most engaged with Olympics sponsorship | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC's editors.

Millennials most engaged with Olympics sponsorship
09 July 2021
Millennials most engaged with Olympics sponsorship
Marketing to millennials Marketing to older adults (55+) Sports

Millennial Olympic fans are the most engaged with brand's sports sponsorship efforts, according to a consumer survey across 15 markets from target audience company GWI.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading. WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in