Mid-roll and sequential podcast advertising is most effective | WARC | The Feed

Advertisers who include mid-roll podcast ads tend to enjoy higher conversion rates, according to data from attribution company Podsights. Sequential advertising, when multiple placements are used, also delivers a higher level of effectiveness.

Why it matters

Podcast advertising is a growing market, WARC Data forecasts 27.5% growth this year, and marketers are focusing more on campaign effectiveness.