Mid-priced products achieve best Amazon advertising ROI | WARC | The Feed

Amazon products priced between $21 and $30 offer the best return on advertising spend (ROAS) but they currently take the smallest share of investment, according to data from seller management company Jungle Scout.

Why it matters

Amazon doubled its share of online advertising between 2018 and 2020 and investment looks set to continue as e-commerce takes a larger share of retail sales. Brands selling in the $21 and $30 price range can expect a return on advertising spend of $2.81, more than double the ROAS for those selling in the $11 to $20 range.