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16 June 2021
Media subscription services see better retention post-COVID
Subscription modelsDigital media consumptionOnline & digital newspapers
Media subscription services have seen a better retention rate of new subscribers since the coronavirus pandemic began, according to data from digital content management company Piano. The company's clients include CNBC, The Wall Street Journal, The Economist and Le Parisien.
Why it matters
Publishers are shifting to subscription models as advertising revenue declines and this latest data suggests they can expect greater success at retention.