Home The Feed
Your selections:

Media planning in the aftermath of a pandemic | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC's editors.

Media planning in the aftermath of a pandemic
16 July 2021
Media planning in the aftermath of a pandemic
Consumer sentiment Purchase behaviour Retail industry (general)

Advertisers must re-learn the rules of consumer behaviour and psychology in the wake of COVID-19, according to a new WARC Exclusive by Nathan Lawson, Insights Manager at location data company Blis.

In brief

Consumers are moving in different ways as a result of the pandemic. Commuting habits have been upended. Travel plans are in flux. Propensity to visit shops, bars and restaurants is dependent on confidence and changes in routine. Brands must adjust their media plans accordingly.

What’s the evidence?

This content is for subscribers only.

Sign in or book a demo to continue reading. WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in