Media planning in the aftermath of a pandemic | WARC | The Feed
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Media planning in the aftermath of a pandemic
Advertisers must re-learn the rules of consumer behaviour and psychology in the wake of COVID-19, according to a new WARC Exclusive by Nathan Lawson, Insights Manager at location data company Blis.
In brief
Consumers are moving in different ways as a result of the pandemic. Commuting habits have been upended. Travel plans are in flux. Propensity to visit shops, bars and restaurants is dependent on confidence and changes in routine. Brands must adjust their media plans accordingly.
What’s the evidence?
- Blis research found that UK commuters are 50% more likely to opt for a coffee chain over other types of...
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