Pandemic-led lockdowns have boosted media consumption, with viewers now more digital-savvy and moving across media platforms easily; a consequence is that that media organisations are looking to invest in content technology at scale, according to the International Trade Association for Broadcast & Media Technology (IABM). 

Why it matters

As physical models of business are disrupted, more media players are moving to digital offerings in search of growth, resulting in the emergence of media hyperscalers in the M&E industry that will transform the global M&E landscape.

Takeaways

• AT&T’s merger of Warner Media with Discovery will create one of the most...