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08 October 2021
Media megatrends: What’s in store for the M&E industry
Digital transformationMedia & publishing (general)Digital media planning & buying
Pandemic-led lockdowns have boosted media consumption, with viewers now more digital-savvy and moving across media platforms easily; a consequence is that that media organisations are looking to invest in content technology at scale, according to the International Trade Association for Broadcast & Media Technology (IABM).