Retail media is changing the face of consumer marketing with the goal of reaching the consumer in the most personalised way possible, in near real time, to drive more sales and acquire new customers. In this new space, potentially any retailer with access to first-party data could own their own network.

Why it matters

As the death of the cookie draws nearer, retailers sitting on piles of first-party data are in a pole position to attract ad spend and offer closed-loop attribution. But connectivity across retailers will be crucial in leveraging this data.

Takeaways

• It seems every platform is...