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Measuring the power of digital outdoor
A neuroscience study by Australia’s Outdoor Media Association and Neuro-Insight showed that, overall, digital delivered an average of 63% higher impact score than classic signs.
- Size was a key driver with larger sizes within every environment achieving higher impact scores in that environment to smaller signs.
Winners announced for WARC Awards for Effectiveness 2022
How Vietnam can embrace fashion-conscious consumerism
Vietnam is one of the world’s top fashion and textile manufacturers and the country will play a vital role as fashion brands meet the growing demand for sustainable fashion.
Why it matters
Netflix Co-CEO sketches advertising principles, holds back on detail
ABInBev and FCB take Creative Effectiveness Grand Prix
Over 80% of ads fail to reach 'attention threshold'
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