Measuring ROI: The APAC B2B marketer’s top challenge | WARC | The Feed

Measuring ROI: The APAC B2B marketer’s top challenge

APAC’s B2B marketers are facing challenges and opportunities that cover everything from skill shortages and determining ROI, to metrics attributions and reporting, according to a new report. 

These findings were revealed in the State of B2B Marketing in Asia report that surveyed more than 300 B2B marketers across the region. It was produced by the B2B Marketing Leaders Forum in association with Insights Exchange and Adobe.

Three challenges 

The three biggest challenges faced by B2B marketers in APAC are measuring ROI and attribution, demand and lead generation, followed by inconsistent and broken customer experience due to disparate systems operating across marketing and sales.

Four findings

• 44% cited measuring ROI and attribution as a challenge, making it the top challenge experienced by B2B marketers across Asia.
• 51% of B2B marketers don’t know or don’t have an ROI benchmark target set for their marketing spend.
• 100% of marketers spending more than 40 hours a month on calculating ROI did not have a marketing automation.
• 20% of respondents are increasing their investments in e-commerce in 2021.

Sourced from Adobe