McDonald’s scales up digital and delivery | WARC | The Feed

McDonald’s is scaling up digital channels, delivery and drive-thru as the pandemic reshapes consumer consumption habits, according to the fast-food giant’s President and CEO, Chris Kempczinski.

Customer needs are changing 

“They’re dining in less and taking out more, visiting less in the morning and much more for lunch and dinner, and interacting with other people and brands, less in-person and more through digital,” Kempczinski said, adding that the company has big “ambitions” to further scale up delivery.