Home The Feed
Your selections:

Maximising attention requires granular targeting | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

Maximising attention requires granular targeting
29 July 2022
Maximising attention requires granular targeting
Context & position of advertising Data-driven targeting Theories & ideas of media planning

Brands seeking to generate the maximum attention for online ads may benefit from using contextual targeting at the level of individual creative executions, according to a study.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in