Home The Feed
Your selections:

Mastercard’s ‘3Cs’ for a strong marketing/finance relationship | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

Mastercard’s ‘3Cs’ for a strong marketing/finance relationship
22 June 2023
Mastercard’s ‘3Cs’ for a strong marketing/finance relationship
Accountability, C-Suite relations Managing the marketing function Strategy

Mastercard, the payments company, has built a strong relationship between its marketing and finance teams based on a mix of communication, clarity and collaboration.

Raja Rajamannar, Mastercard's chief marketing and communications officer, and Sachin Mehra, its chief financial officer, discussed this topic as part of WARC's Creative Impact track at the 2023 Cannes Lions International Festival of Creativity.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in