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18 November 2021

Martech grows to a $150bn market in North America and UK

Digital transformation Tech-driven innovation Managing the marketing function

A new estimation of the market size for marketing technology across North America and the UK shows accelerated growth in investment, according to a newly released report from the Martech Alliance and Moore Kingston Smith.

Key trends

With a modified methodology (leading to a slightly higher valuation), the market size has been calculated for 2021, with the trend of rapid growth continuing. Martech Alliance and Moore Kingston Smith now estimate that martech in North America and the UK is worth $149.7bn, and they suggest a worldwide market figure of $344.8bn.

Martech Alliance’s CEO, Carlos Doughty, says in the report: “I’ve...

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