If 2020 was about shifting and adapting to new uses of technology to survive, 2021 saw tech applied more as a creative springboard to help return to a path of growth in the wake of COVID-19 — so what will 2022 hold? 

Why it matters

Technology is driving huge change in every major industry and across all facets of business – meaning products and services moved incredibly quickly, and from that some fascinating trends have emerged. According to Yasmin Borain, chief experience officer at Tribal Worldwide, technology is making it more simple for marketers to capture multiple data points, and...