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01 March 2022
Marketing teams seek to reduce emissions
SustainabilityManaging the marketing function
The marketing function needs to rethink its approach to climate change to deliver real action, according to Christine Downton, associate partner at global management consultancy The Observatory International.
What’s needed to give these efforts a real boost is greater leadership from the marketers themselves. Downton believes that companies will not meet their sustainability targets and reach net zero unless all functions of the organisation play their part – and that includes marketing and communications.