Marketing sustainability, a new report | WARC | The Feed
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Marketing sustainability, a new report
As organisations continue to rebuild and restructure, now more than ever is the time for marketers to embrace sustainability, according to The Sustainable Marketer, a new report by Flock Associates.
Why it matters
Sustainability has become an increasingly critical subject among governments, NGOs, industry regulators and companies globally, with universal investors, employees and consumers playing a heightened role in driving sustainable business practices across the private sector.
A complex and multi-faceted topic
The report provides a definition of Marketing Sustainability, and why it matters and in particular, it looks at how sustainability can be actioned in four key areas marketing...
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