As globalisation and the growth of agency and platform partners transform the marketing ecosystem into an interconnected network, marketers seeking to reduce inefficiencies in their agency relationship or cut the number of agencies they work with can choose from six models.

Why marketing organisation matters

The evolving marketing landscape requires marketers to develop global partnership ecosystems that integrate platforms across data, strategy and culture. CMOs seeking an effective agency model to cut out complexities and inefficiencies can choose from a range that includes the “one-stop shop” and “multiple best-in-class”.

Takeaways

• Significant social shifts and technological advances over the past decade...