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03 May 2022
Marketing luxury brands in a cost-of-living crisis
Luxury brandsMarketing in a recession
Over the next 25 years, $68 trillion in wealth will transfer to younger generations, making Generation X and Millennials the alpha buyers of property, other big ticket and luxury items – but against the backdrop of a cost-of-living crisis, is it possible to show up in a way that is relevant, empathetic and appropriate?