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23 August 2021
Marketing budgets now just 6.4% of revenue
Business & industrial (general)Financial services (general)Media & publishing (general)
Marketing budgets are now just 6.4% of total revenue, down from 11.0% in 2020, according to a survey of marketers in North America and Europe by Gartner.
Why it matters
Gartner says that "a swift return to prepandemic funding levels proved elusive for many marketing organizations" and this is visible across industries – no category achieved a double-digit budget in 2021.