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Marketing budgets accelerated strongly in November
09 December 2021
Marketing budgets accelerated strongly in November
Marketing budgets Digital media planning & buying Mobile planning and buying

The growth in marketing budgets worldwide has accelerated strongly in November, according to the latest figures from WARC Data's Global Marketing Index (GMI).

Why it matters

Accelerated growth is visible across all six media tracked, with out-of-home and TV budgets recording two of the largest increases from October levels. This is likely a result of out-of-home continuing to rebound from COVID disruption and TV often being a popular medium for festive campaigns.

Takeaways

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