The growth in marketing budgets worldwide has accelerated strongly in November, according to the latest figures from WARC Data's Global Marketing Index (GMI).

Why it matters

Accelerated growth is visible across all six media tracked, with out-of-home and TV budgets recording two of the largest increases from October levels. This is likely a result of out-of-home continuing to rebound from COVID disruption and TV often being a popular medium for festive campaigns.

Takeaways

• Marketing budgets have accelerated their growth strongly in November, caused by expansion in Asia Pacific.
• WARC Data's latest advertising forecasts show a 23.8% increase in spend in...