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09 December 2021
Marketing budgets accelerated strongly in November
Marketing budgets
Digital media planning & buying
Mobile planning and buying
The growth in marketing budgets worldwide has accelerated strongly in November, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Why it matters
Accelerated growth is visible across all six media tracked, with out-of-home and TV budgets recording two of the largest increases from October levels. This is likely a result of out-of-home continuing to rebound from COVID disruption and TV often being a popular medium for festive campaigns.
Takeaways
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