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Marketing automation: How Thai brands can do it without losing the human touch | WARC | The Feed

Marketing automation: How Thai brands can do it without losing the human touch
06 January 2022
Marketing automation: How Thai brands can do it without losing the human touch
Personalisation E-commerce & mobile retail Customer experience

With the influx of digital customers, marketing automation is required in order for brands to maintain the personal touch, according to Thanoos Kerdlaup, head of martech and data consulting at data and artificial intelligence company ADA.

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