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Marketers view customer experience and big data as most important for digital transformation
11 January 2022
Marketers view customer experience and big data as most important for digital transformation
Data analysis Data management Digital transformation

Customer experience and drawing insights from big data are the two most important elements of digital transformation, according to WARC's global survey of marketing executives.

Why it matters

Post-pandemic changes in consumer behaviour are having the greatest impact on 2022 marketing strategy and brands can respond to this digital transformation in different ways. The customer experience has continuously been the most important element, which suggests having a seamless experience across online and offline channels is fundamental for any brand in 2022.

Takeaways

  • In the latest edition of the Marketer's Toolkit, over half (53%) of marketers said customer experience...

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