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Marketers view customer experience and big data as most important for digital transformation | WARC | The Feed

Marketers view customer experience and big data as most important for digital transformation
11 January 2022
Marketers view customer experience and big data as most important for digital transformation
Data analysis Data management Digital transformation

Customer experience and drawing insights from big data are the two most important elements of digital transformation, according to WARC's global survey of marketing executives.

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