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Marketers need to understand the lived experience of the over-50s | WARC | The Feed

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21 August 2023
Marketers need to understand the lived experience of the over-50s
Marketing to older adults (55+) Older adults (55+) lifestyles & attitudes United Kingdom

Marketers need to shift their way of thinking about life stages, as people not only work longer but also enjoy active retirements.

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