You didn’t return any results. Please clear your filters.
Attention can act like grocery unit pricing and provide a missing ‘relative quality’ layer in media planning, says Professor Karen Nelson-Field.
Why it matters
Writing for WARC, Professor Nelson-Field explains that attention metrics tell a different story from reach and frequency.
“Noise is causing significant in-attention to advertising and it is costing marketers billions of dollars each year in wasted resources … in-attention to advertising is killing our industry.”
Sourced from WARC
Send colleagues a link to this content.
To send to more than one recipient, put a comma between email addresses.