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08 February 2022
Marketers need to manage multiple brand dimensions
Brand identity & image
Omnichannel retail
Brand management
Having the best offer on the market has never been a guarantee of success, but today consumers expect so much more from brands; marketers need to manage those demands by developing an immersive brand identity system that unites marketing efforts across channels.
Why it matters
Brands today must have a digital presence, but one that is seamlessly integrated with physical and human touchpoints. Remember that consumers don’t think in terms of channels – they simply see the brand.
Takeaways
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