Having the best offer on the market has never been a guarantee of success, but today consumers expect so much more from brands; marketers need to manage those demands by developing an immersive brand identity system that unites marketing efforts across channels.

Why it matters

Brands today must have a digital presence, but one that is seamlessly integrated with physical and human touchpoints. Remember that consumers don’t think in terms of channels – they simply see the brand.

Takeaways