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Marketers need to keep up with the evolution of e-commerce | WARC | The Feed

Marketers need to keep up with the evolution of e-commerce
21 May 2021
Marketers need to keep up with the evolution of e-commerce
E-commerce & mobile retail Global

Marketers wanting to build strong brands in an e-commerce world should rethink any assumptions that branding and shopper marketing are distinct disciplines, according to a new report from GroupM.

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