Marketers must consider the “longevity economy” | WARC | The Feed

Brands that effectively serve consumers over the age of 50 years old can tap into a market worth trillions of dollars by entering what AARP, the non-profit, describes as the “longevity economy”.

Why it matters

The 50-plus population is an essential consumer market whose spending habits are unique to their needs and lifestyles. To properly target this demographic, marketers must be cognizant of the way their tech interests differ from their younger counterparts.

Takeaways