Home
The Feed
Your selections:
Manulife’s anchor for creating brave campaigns is strong customer insight | WARC | The Feed
You didn’t return any results. Please clear your filters.

16 April 2021
Manulife’s anchor for creating brave campaigns is strong customer insight
Insurance
Digital outdoor & OOH
Singapore
Even as the COVID-19 pandemic causes massive disruption to brands, the fundamentals have not changed for Manulife, the brand revealed at a recent Spikes Asia X Campaign. That means customer insight will always be at the core of its campaigns, supported by bravery and persistence when difficult or sensitive subjects are involved.
Why it matters
At the core of each Manulife campaign is strong consumer insight, gleaned from customer data, culture or consumer research, then executed creatively in a way that is simple, relevant and easily understood.
Email this content