You didn’t return any results. Please clear your filters.
03 November 2021
Managing APAC’s new B2B buying cycle
Marketing to B2B audiencesAsia (general region)
The COVID-19 pandemic has created significant changes in the B2B buying process in the Asia Pacific region, with executives now taking a greater role in decision-making, according to Paul Dolan, principal analyst at Forrester.
Why it matters
Economic uncertainty in the wake of the pandemic has made buying cycles more complex and, to sell effectively, vendors have to respond to the changes in buyer expectations by realigning their sales approach to deliver more impactful solutions.