Even as the pandemic has transformed consumer habits and boosted digital commerce, more and more online shoppers are seeking a seamless customer journey across the digital and physical.

Why it matters

Brands have to be commerce-agile to create personalised yet scalable commerce experiences for buyers because, by personalising digital commerce, they not only grow business significantly but also promote customer loyalty.

Takeaways

• A one-size-fits-all commerce experience is no longer viable and brands must invest in new channels and platforms to cope with consumer and marketing disruptions.
• Delighting consumers requires brands to transcend the online and offline customer experience as buyers...