Making digital commerce personal: How HP scales up one-to-one experiences | WARC | The Feed

Even as the pandemic has transformed consumer habits and boosted digital commerce, more and more online shoppers are seeking a seamless customer journey across the digital and physical.

Why it matters

Brands have to be commerce-agile to create personalised yet scalable commerce experiences for buyers because, by personalising digital commerce, they not only grow business significantly but also promote customer loyalty.

Takeaways