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21 April 2022
Making digital commerce personal: How HP scales up one-to-one experiences
PersonalisationE-commerce & mobile retailOmnichannel retail
Even as the pandemic has transformed consumer habits and boosted digital commerce, more and more online shoppers are seeking a seamless customer journey across the digital and physical.
Why it matters
Brands have to be commerce-agile to create personalised yet scalable commerce experiences for buyers because, by personalising digital commerce, they not only grow business significantly but also promote customer loyalty.