To grow in a digital economy, it is important to get the customer experience right in order to achieve customer loyalty and true brand value.

Why it matters

In a digital economy, more and more consumers are demanding relevant, integrated and personalised experiences but less than half of leaders are prioritising an innovative customer experience (CX) programme and are missing out on a huge opportunity for marketers to tap into personalisation and grow their brands.

Takeaways

• A positive customer experience is delivered by integrating experiences and taking personalisation to the next level.
• A data-driven approach pairing empathy with creativity has...