Make it personal: How personalisation drives brand growth in the digital economy | WARC | The Feed

To grow in a digital economy, it is important to get the customer experience right in order to achieve customer loyalty and true brand value.

Why it matters

In a digital economy, more and more consumers are demanding relevant, integrated and personalised experiences but less than half of leaders are prioritising an innovative customer experience (CX) programme and are missing out on a huge opportunity for marketers to tap into personalisation and grow their brands.

Takeaways