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31 January 2022
LVMH marketing spend exceeds pre-pandemic levels
Luxury brandsLuxury retailGlobal
LVMH's marketing and selling spend has exceeded pre-pandemic levels, according to the company's latest reports.
Why it matters
The coronavirus pandemic caused significant disruption to the luxury industry but one of the largest players has reached a new high. LVMH's revenue equalled €64.2bn in 2021, €10.5bn more than it earned in 2019.