LVMH marketing spend exceeds pre-pandemic levels | WARC | The Feed

LVMH's marketing and selling spend has exceeded pre-pandemic levels, according to the company's latest reports.

Why it matters

The coronavirus pandemic caused significant disruption to the luxury industry but one of the largest players has reached a new high. LVMH's revenue equalled €64.2bn in 2021, €10.5bn more than it earned in 2019.