Luxury sales to reach a new high of €283bn this year | WARC | The Feed
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Luxury sales to reach a new high of €283bn this year
Luxury goods sales this year are set to exceed their pre-pandemic level, according to data from consultancy Bain & Company.
Why it matters
Luxury goods sales saw a steep decline in 2020 as a result of the COVID-19 pandemic, but the recovery has been uneven – China and the United States are key areas of growth but Europe and Japan's recovery is far slower.
Online and secondhand selling have also become more important in the luxury market. Online sales have almost doubled in the past two years while the secondhand market has been growing five times quicker than firsthand sales....
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