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17 November 2021
Luxury sales to reach a new high of €283bn this year
Purchase behaviour
Luxury alcoholic drinks
Luxury automotive
Luxury goods sales this year are set to exceed their pre-pandemic level, according to data from consultancy Bain & Company.
Why it matters
Luxury goods sales saw a steep decline in 2020 as a result of the COVID-19 pandemic, but the recovery has been uneven – China and the United States are key areas of growth but Europe and Japan's recovery is far slower.
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