Luxury experiences: How Marriott delivers them with data-led personalisation | WARC | The Feed

International hotel chain Marriott is experimenting with a consumer identification and segmentation strategy to deliver personalised and differentiated consumer experiences across its more than 7,000 properties worldwide.

Why it matters

With its extensive and diverse portfolio of brands, it is critical for Marriott to curate a consistent yet differentiated luxury experience for its consumers across channels, and a data-driven approach can help the hotel chain drive personalisation at scale.

Takeaways