Luxury experiences: How Marriott delivers them with data-led personalisation | WARC | The Feed
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Luxury experiences: How Marriott delivers them with data-led personalisation
International hotel chain Marriott is experimenting with a consumer identification and segmentation strategy to deliver personalised and differentiated consumer experiences across its more than 7,000 properties worldwide.
Why it matters
With its extensive and diverse portfolio of brands, it is critical for Marriott to curate a consistent yet differentiated luxury experience for its consumers across channels, and a data-driven approach can help the hotel chain drive personalisation at scale.
Takeaways
- Brands are looking for data-led solutions to close gaps to measure experiences and assess revenue impact as an outcome of customer engagement.
- Leveraging data, Marriott is driving a white-glove experience...
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