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Luxury brands need to adopt an omnichannel media strategy | WARC | The Feed

Luxury brands need to adopt an omnichannel media strategy
06 April 2023
Luxury brands need to adopt an omnichannel media strategy
Luxury brands Luxury purchase behaviour Omnichannel retail

Simply advertising in premium media is no longer enough; to future-proof growth, luxury brands once reluctant to use digital and e-commerce have embraced both as digital touchpoints reshape the category. 

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