As shoppers return to the brick-and-mortar stores for which luxury brands are often famed, luxury players are looking to deploy and maintain the digital rollouts which sustained them through the COVID-19 pandemic.

Why it matters

The global crisis has acted as an accelerator of the inevitable shifts that were already underway and opened new perspectives for luxury brands; the omnichannel experience has become more important than ever before.

The pandemic has represented a huge opportunity for luxury brands to flourish in an omnichannel world. According to Virginie Lannevere, senior director at global analytics solutions provider Analytic Partners, brands had their...