Luxury adapts to an omnichannel future | WARC | The Feed
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Luxury adapts to an omnichannel future
As shoppers return to the brick-and-mortar stores for which luxury brands are often famed, luxury players are looking to deploy and maintain the digital rollouts which sustained them through the COVID-19 pandemic.
Why it matters
The global crisis has acted as an accelerator of the inevitable shifts that were already underway and opened new perspectives for luxury brands; the omnichannel experience has become more important than ever before.
The pandemic has represented a huge opportunity for luxury brands to flourish in an omnichannel world. According to Virginie Lannevere, senior director at global analytics solutions provider Analytic Partners, brands had their...
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