Lush, a cosmetics brand that made headlines after it stopped using platforms like TikTok and Facebook due to concerns about harmful content, is looking to cut its spending with big tech firms by a third.

The background

• In November 2021, Lush announced it would no longer have an active presence on Facebook, Instagram, TikTok and Snapchat.
• This decision was based on its concerns about the content that was available, and often algorithmically promoted, in these digital environments.
• Given that Lush’s products, from bath bombs to shampoos, aim to help consumers relax and feel their best, the nature of these platforms...