Home The Feed
Your selections:

Lufthansa’s Uptrip finds a use for NFTs | WARC | The Feed

The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Lufthansa’s Uptrip finds a use for NFTs
16 November 2023
Lufthansa’s Uptrip finds a use for NFTs
Customer loyalty schemes Airlines NFTs

Lufthansa Group has developed a new type of loyalty program, based around Web3 technology and using a gamification strategy. 

How it works

Fliers can transform boarding passes into digital trading cards which can be exchanged for various offers within the airline group and its partners. These cards can also be minted as collectible NFTs, to be traded, bought and sold, and used by third parties in offers. It seems that someone may really have found a use case for non-fungible tokens.

Takeaways
  • Existing loyalty programs are mostly transaction-based, and redeem rates are low.
  • The NFT/gamification approach adopted by...

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in